IMPROVING RESEARCH-AND-DEVELOPMENT DECISIONS AND EXECUTION

Decision quality and execution quality in R&D are very different, but both can be improved by using a common set of quality tools. These too ls, including strategy tables, influence diagrams, sensitivity analysi s, decision trees, and portfolio grids, have evolved from the decision quality movement and complement the quality tools from TQM. These too ls are especially useful for companies that want to manage R&D explici tly to create shareholder value.