THE VANISHING MARGINALS, THE BANDWAGON, AND THE MASS-MEDIA

Authors
GOIDEL RK SHIELDS TG
Citation
Rk. Goidel et Tg. Shields, THE VANISHING MARGINALS, THE BANDWAGON, AND THE MASS-MEDIA, The Journal of politics, 56(3), 1994, pp. 802-810
Citations number
21
Categorie Soggetti
Political Science
Journal title
The Journal of politics → ACNP
ISSN journal
00223816
Volume
56
Issue
3
Year of publication
1994
Pages
802 - 810
Database
ISI
SICI code
0022-3816(1994)56:3<802:TVMTBA>2.0.ZU;2-9
Abstract
We investigate the degree to which exposure to the mass media results in an increased likelihood to vote for the incumbent (or the winner in open-seat races). We also present experimental evidence demonstrating the influence of electoral expectations in individual-level voting de cisions.