F. Ouellet et al., PRELIMINARY-RESULTS OF AN EVALUATION OF 3 HEALTHY CITIES INITIATIVES IN THE MONTREAL AREA, Health promotion international, 9(3), 1994, pp. 153-159
In September 1991, we began to evaluate three Healthy Cities initiativ
es in the Montreal area using a holistic approach, based on the theory
of negotiated mode of action. We are experimenting with an interactiv
e evaluation method which aims to involve participants in the process
and to help them gain a better understanding of their project. Two tec
hniques are being used to concretize the process: a steering committee
who interpret the data collected throughout the process and a newslet
ter that outlines the results to participants at all sites. This paper
describes how three elements of the Healthy Cities concept-sharing of
common objectives, intersectoral action and citizen participation-are
being implemented at the three sites being analyzed. We will show tha
t the three initiatives underline the negotiation process that must be
respected to maintain the balance between the objectives of intersect
oral action and citizen participation. Preliminary results also show t
he importance of the healthy public policies strategy that should be a
nalyzed as one part of a three-headed concept with the two precedent o
bjectives. We will discuss also the requirements of an interactive eva
luation approach, both for the evaluators and 'evaluatees'. Evaluators
must be able to communicate, motivate and negotiate and participants
must take an interest in the evaluation process and agree to listen to
opinions on the development of their project that may be different fr
om their own views.