The paper presents a new graphical analysis of how a profit maximizing
firm will respond when required to control pollution. The focus is on
graphical presentations which attempt to integrate the two pollution
reduction responses open to the firm: output reduction, and use of aba
tement technology. We argue that existing approaches are deficient, fa
iling to accurately illustrate the firm's optimal pollution reduction
response. An alternative graphical presentation, using families of iso
profit, iso pollution, and iso tax expenditure curves is developed wh
ich successfully illustrates the optimal response.