The electronic structures of model oligomers (monomers, dimers,..., he
xamers) of poly(p-phenylene vinylene) were studied using the intermedi
ate neglect of differential overlap method with spectroscopic parametr
ization (INDO/S). The calculated first singlet-to-singlet transitions
compare favorably with the experimental spectra. The results from the
exciton theory are also presented. Our results show that the conjugati
on length is finite and the interactions between polymer chains play a
very important role in optical properties. The theoretical results fo
r the triplet-to-triplet transitions are in accord with the experiment
al values, supporting the experimentally ascribed triplet-to-triplet p
hotoinduced absorption feature in oligomers.