This study uses survey data to identify areas of satisfaction and diss
atisfaction for primary care physicians working in rural areas across
the country. It also identifies the specific areas of satisfaction ass
ociated with longer retention within a given rural practice, as well a
s the characteristics of individuals, practices, jobs, and communities
associated with the areas of satisfaction that predict retention. Stu
dy subjects comprised a sample of 1,600 primary care physicians who mo
ved to nonmetropolitan counties nationwide during the years 1987 throu
gh 1990, with oversampling of those who moved to federally designated
health professional shortage areas (HPSAs). Physicians serving in the
National Health Service Corps (NHSC) were excluded. Sixty-nine percent
of the eligible subjects returned completed mail questionnaires in 19
91. Analyses for this study were limited to the 620 primary care physi
cians who worked more than 20 hours per week in towns of fewer than 35
,000 population; who were neither in the military nor the NHSC; and wh
o were not in urgent care, emergency room, or full-time teaching posit
ions. Analyses revealed that the areas of rural physicians' greatest s
atisfaction were their relationships with patients, clinical autonomy,
the care they provided to medically needy patients, and life in small
communities. Physicians were least satisfied with their access to urb
an amenities and the amount of time they spent away from their practic
es. Retention was independently associated only with physicians' satis
faction with their communities and their opportunities to achieve prof
essional goals. Retention was also marginally related to physicians' s
atisfaction with their earnings. Among the areas of satisfaction not r
elated to retention were satisfaction with autonomy, access to medical
information and consultants, and the quality of doctor-patient relati
onships. In a subsequent series of analyses of the factors that predic
t the three areas of satisfaction that were associated with retention
(satisfaction with the community, professional goal attainment, and ea
rnings), a variety of physician, work, and community factors were iden
tified. These findings reveal that specific features of rural physicia
ns, their work, and their communities predict each of the various aspe
cts of satisfaction and that only certain aspects of satisfaction pred
ict rural physicians' retention. There are no magic bullets to make ru
ral physicians satisfied in all ways. Nevertheless, there are identifi
ed approaches to elevate the specific aspects of rural physicians' sat
isfaction important to their retention. Programs to improve the satisf
action of rural physicians should focus on those areas of satisfaction
that predict longer retention and other important outcomes.