This paper gives a quantitative description of the viscoelastic proper
ties of aqueous solutions of entangled rod-shaped micelles. The experi
mental data are compared with the theoretical predictions of a special
constitutive equation which is based on the concept of deformation-de
pendent tensorial mobility. In the regime of small deformations, shear
stresses or shear rates, the dynamic features of the viscoelastic sol
utions are characterized by the equations of a simple Maxwell material
. These phenomena are linked to the average lifetime of the micellar a
ggregates and the rheological properties are controlled by kinetic pro
cesses. At these conditions one observes simple scaling laws and linea
r relations between all rheological quantities. At elevated values of
shear stresses or deformations, however, this simple model fails and n
on-linear properties as normal stresses, stress overshoots or shear-th
inning properties occur. All these phenomena can be described by a con
stitutive equation which was first proposed by H. Giesekus. The experi
mental results are in fairly good agreement with the theoretical predi
ctions, and this model holds for a certain, well defined value of the
mobility factor alpha. This parameter describes the anisotropic charac
ter of the particle motion. In transient and steady-state flow experim
ents we always observed alpha = 0.5. Especially at these conditions, t
he empirically observed Cox-Merz rule, the Yamamoto relation and both
Gleissle mirror relations are automatically derived from the Giesekus
model. The phenomena discussed in this paper are of general importance
, and can be equally observed in different materials, such as polymers
or proteins. The viscoelastic surfactant solutions can, therefore, be
used as simple model systems for studies of fundamental principles of
flow.