A BRAND NEW LANGUAGE - FRIEDMAN,M

Authors
KAMINS MA FROST NA
Citation
Ma. Kamins et Na. Frost, A BRAND NEW LANGUAGE - FRIEDMAN,M, Journal of marketing, 58(2), 1994, pp. 129-130
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
58
Issue
2
Year of publication
1994
Pages
129 - 130
Database
ISI
SICI code
0022-2429(1994)58:2<129:ABNL-F>2.0.ZU;2-S