Electric utilities in the US are increasing their commitment to energy
efficiency, spending over $1 billion on such programs in 1991. The qu
estion we address is: how quickly should energy efficiency programs be
expanded? This is called the 'ramp up' problem. Although such program
s have short lead times, significant inefficiencies can occur if they
grow too quickly. This is because the capacity to install efficiency m
easures cannot be changed instantaneously. Staff must be hired and tra
ined, while non-utility contractors must increase their capability. Ma
nagement capabilities, such as database systems, must also be expanded
. Adjustment costs also occur later as opportunities for inexpensive c
onservation are used up. Downsizing programs too quickly results in ha
rdship for contractors and high employee severance costs. Optimal prog
ram expansion might spread the effort over more years in order to avoi
d the inefficiencies of a quick run-up and run-down. We present an opt
imal control framework for scheduling program expansion to maximize ne
t benefits. Among the costs considered is the expense of altering prog
ram capacity. The variables that describe program status include staff
ing level and the number of potential installations that have already
been made. The decisions that the utility makes are the number of inst
allations, which is influenced by incentive levels and promotional eff
orts, and the change in capacity. This control problem is solved using
dynamic programming. A simpler version of the problem can also be sol
ved with a spreadsheet, permitting extensive sensitivity analysis. As
examples, we present applications to the design of residential weather
ization programs.