The purpose was to construct a questionnaire for predicting which wome
n would undergo screening for the early detection of breast cancer. Th
e study was done in the theoretical framework of the cognitive orienta
tion (CO) theory (Kreitler & Kreitler, 1976) that shows how cognitive
contents guide behaviors. A CO questionnaire assessing beliefs of four
types (about goals, norms, self and general beliefs) and an informati
onal questionnaire were administered to five samples of 619 women diff
ering in age, occupation, residential location and screening condition
s. Discriminant analyses showed that the CO questionnaire provided sig
nificant predictions of physician-performed screening, regularity of s
creening, whether it was self-initiated or not, and breast self-examin
ation. Predictions were not improved by including genetic risk for can
cer. Women who attend for screening have beliefs supporting, for examp
le, optimism, realism, emotional control, projecting good impression,
and readiness to face problems. The implications of the study focus on
the motivational dynamics of undergoing screening and the related per
sonality profile, and on the possibility of modifying the relevant bel
iefs in order to increase uptake of screening.