In a generalization of the Butters advertising model, the equilibrium
involves one firm that advertises at least twice as much as the others
, who all advertise equally. A cartel formation game is considered, an
d any equilibrium cartel involves at least two, but generally not all,
firms. In one equilibrium, only the largest firms join the cartel. A
merger game is considered. and, in equilibrium, the large film buys th
e other films in sequence, with discounting equalizing the expected ut
ility of the targets and prices rising over time. (C) 1994 Academic Pr
ess, Inc.