In 1983, Medicare changed its method of reimbursement for hospitals fr
om an all-charges-paid basis to a flat-fee-per-diagnosis basis. Managi
ng the cost of treatment because increasingly important. In an effort
to influence physicians to reduce the amount of resources used, hospit
al controllers began providing cost information about patient treatmen
t to physicians. Several questions were being asked at the time: (1) A
lthough society affirmed that cost containment is necessary, should ph
ysicians ethically consider costs in making treatment decisions? (2) W
ould a group of professionals incorporate a new set of information pro
vided by the accounting system into their decision-making process? (3)
What design of management accounting system would best facilitate phy
sician decision making around cost containment? This research examines
the effects of providing cost reports, as a new information set, in t
his complex professional environment which is characterized by implici
t contracts. An economic analysis explores the conditions necessary to
align hospital and physician goals around cost management. An appropr
iate set of accounting information may help detect overtreatment. In a
ddition, the reputation cost of being known as an overtreater may prov
ide the necessary incentive for success in containing costs. A cross-s
ectional analysis of hospitals was undertaken to determine the respons
e of physicians to this new information set. Differences in their prac
tice patterns were analyzed in relation to the types of accounting inf
ormation received. Average charges were used to measure practice patte
rns. The study population was partitioned according to the types of in
formation provided and frequency of reporting. The results of the empi
rical analysis suggest hospitals providing physicians with their own c
ase costs and some comparison information had significantly lower aver
age charges, statistically, than those hospitals that did not. The com
parison information may be reports of other individual physicians' cas
e costs or on-the-average practice patterns within the hospital or wit
hin the state. This study contributes to current research in several w
ays. First, a theoretical framework has been developed that links ince
ntives to manage costs with the type of accounting information provide
d in organizational environments characterized by a reliance upon impl
icit contracts. Second, from an accounting perspective, disaggregate i
nformation gathered by the accounting process and some sort of benchma
rk are necessary to induce this reputation effect that appears to infl
uence behavior. Third, a linkage between total cost management and the
use of accounting benchmark information in an implicit contracting en
vironment is documented.