Attitudes towards a departing administration can help shape attitudes
towards candidates, especially when the incumbent vice-president is on
e of the candidates. This succession effect was apparent in the 1988 p
residential election, when Vice-President Bush benefited from the endu
ring popularity of retiring President Reagan. This article develops a
model in which succession effects, the net candidate score and party i
dentification affect the general election vote. Analysis shows that th
is effect remains when controls are instituted for retrospective votin
g more generally. Attitudes towards Reagan also had an indirect impact
by affecting the net Bush-Dukakis candidate score; altogether the est
imated impact of the Reagan effect in 1988 was to tum the vice-preside
nt's predicted loss into his observed victory. Additionally, a success
ion effect was detected in the 1988 nominating campaign, with Bush's p
opularity over Dole benefiting from reactions to the Reagan administra
tion. There is evidence of succession effects in other presidential el
ections, particularly a Johnson effect in 1968.