The scheme of the gas phase phenol acylation with acetic acid on a HZS
M5 zeolite was established from the effect of contact time (hence of c
onversion) on the product distribution. Phenyl acetate and o-hydroxyac
etophenone are primary products, O-acylation being much faster than C-
acylation. At high conversion, part of the o-hydroxyacetophenone resul
ts from the acylation of phenol with phenyl acetate. The formation of
p-hydroxyacetophenone which does not occur through phenol acylation in
volves the hydrolysis of p-acetoxyacetophenone selectively formed thro
ugh the autoacylation of phenyl acetate. The ortho-selectivity of phen
ol acylation can be related to a pronounced stabilization of the trans
ition state while the para-selectivity of phenyl acetate autoacylation
could be due to a steric hindrance to the approach of the acetyl grou
p in the ortho-position of phenyl acetate.