Drug approval processes in most developed countries generally do not p
rovide the comparative information necessary for clinicians, patients
or policymakers to make informed choices between similar agents, balan
cing efficacy and toxicity. These questions have been made exponential
ly more complex with the addition of cost as a third dimension to cons
ider in making therapeutic choices. Application of cost-containment pr
essure in the absence of adequate data provides a poor foundation for
optimal decision making. A systematic, disciplined process is needed f
or the comparison of similar drugs along each of the three dimensions
of efficacy, safety, and cost. Such an inquiry will require use of sev
eral different methodologies, from conventional randomised controlled
trials, to pharmacoepidemiological studies and cost-effectiveness anal
yses. Such information need not form the basis for drug registration,
but instead would be made available to practitioners, patients, and pa
yers to inform their therapeutic choices. The cost of such an ambitiou
s research endeavour would be more than offset by the opportunity for
enormously greater efficiencies in the rational use of cost-effective
drug therapy.