During the last few years a tremendous amount of media attention has b
een focused on prostate cancer. This increased visibility has been the
direct result of the prostate specific antigen test, which has led to
a doubling of the number of new cases detected in just 4 years. With
this visibility has come controversy about which treatment is the most
effective or whether this disease should be treated aggressively at a
ll. The formation and rapid expansion of the prostate cancer support g
roup movement are reviewed, and the positive and negative impacts of m
edia coverage on present and future patients are assessed. My personal
case is reviewed briefly to make a specific point about the hazards o
f watchful waiting. Other issues, such as mass screening, Prostate Can
cer Awareness Week and expenditures for prostate cancer research, are
examined in some detail.