A transactional approach was used to examine responses to dining and l
iving rooms. In experiment 1, 19 subjects evaluated a sample of 37 roo
ms on nine scales and ranked ordered the scales as to difficulty of ap
plication. A factor analysis yielded three room categories: Decorative
; Stylish; and Familiar. Subjects found it easier to make affective ra
ther than cognitive judgments. Experiment 2 examined the effects of re
lative involvement on responses to the three categories of rooms. Stim
ulus materials included two matched sets (A and B) of 12 rooms (four f
rom each category) and a detail from each (e.g. a lamp). Twenty-four m
ale and 24 female subjects viewed the 12 rooms (set A or set B) and ra
ted each one on six 7-point scales, wrote brief imaginative accounts o
f an episode which might take place in each room, and performed a reco
gnition task for details of the rooms. Subjects did the scale ratings
either before or after writing the narrative accounts, and wrote each
narrative either from first or third person perspectives in a within-s
ubjects design. The desire to live in a room was best predicted by per
ceived beauty and personal involvement. Involvement was fostered by ra
ting the rooms before writing the stories and by a first person perspe
ctive. Familiar rooms were preferred most, while Decorative rooms were
seen as most informative about the person. (C) 1996 Academic Press Li
mited.