For pH below the isoelectric point, the adsorption of alizarine S on z
irconia may involve electrostatic attraction forces. For zirconia prep
ared in molten salts media it occurs in two steps. The kinetic order o
f both is one and they obey the Freundlich equation. They are attribue
d to the fixation of alizarine S, respectively on the external surface
of agglomerates and in the bulk of agglomerates, inside mesopores for
med by the stacking of crystallites with a size large enough for the p
enetration of the alizarine S molecule.