When a target object embedded in an array of other objects can be dist
inguished along a single feature dimension (e.g. color or shape), it c
an be detected in parallel. When a target object is defined by a conju
nction of stimulus features, at least some serial search is required,
indicating that the visual system is less efficient in conducting a pa
rallel search over two stimulus dimensions simultaneously. Some except
ions to this finding have been reported. The present results suggest a
nother exception: search for a conjunction of contrast polarity and sh
ape can be conducted in parallel while the same conjunction consisting
of color and shape requires some serial search. The neurophysiologica
l implications are discussed.