Irish people consume less alcohol than the European average and spend
no more on alcohol than people in most other countries. Yet a combinat
ion of the pattern and visibility of Irish drinking has created a nati
onal image of heavy drinking. The present paper advances the view that
Irish ambivalence to alcohol is central to understanding the many dis
tinctive features of our attitudes. Against this background, attention
is given to the relatively high rate of abstinence, the very complex
web of legal provisions and the costs and benefits of alcohol. The cha
nge in adolescent drinking is of great interest in its own right, give
n the remarkable increase in the last decade. The great public concern
about youthful drinking is also of interest and can be said to be a f
eature of the ambivalent attitudes that are central to Irish thinking
about 'the drink'.