In this article, philosophical hermeneutics is combined with interpret
ive social science perspectives to generate a framework for considerin
g the influence of cultural values and assumptions on counseling theor
y and practice. The core of this framework is the claim that people ne
cessarily live within moral visions that answer the questions: (a) wha
t is a person? and (b) what should a person be or become? Culture prov
ides answers to these questions not only through folk and indigenous p
sychologies but also by shaping psychological and counseling theories.
Moral visions are generally unacknowledged because of the fact-value
dualism and the ideals of neutrality that pervade Western culture. Con
sequently, moral visions, like individualism, operate as disguised ide
ology in counseling theory and practice.