MARKETS AND ORGANIZATIONS AS COHERENT SYSTEMS OF INNOVATION

The firm, its tasks and the way in which it relates to the market appe ar in a different light with respect to the standard theory, within th e perspective of a process of innovation interpreted as a creation of resources. The main problem with a similar process - a learning proces s which essentially consists of the structuring of new and totally ori ginal productive options - is to make it viable. This implies that mar kets and organizations should not be looked at as distinct institution s whose respective efficiency must be tested with respect to a problem of allocation of given resources, but rather considered as a system w hose coherence depends on being able to render a process of creation o f new specific resources viable.