DETERMINANTS OF NEW PRODUCT PERFORMANCE - A REVIEW AND METAANALYSIS

Previous empirical research on new product performance has provided co nsiderable evidence that a wide variety of antecedent factors can infl uence the outcomes of new product development activity. Mitzi Montoya- Weiss and Roger Calantone conducted a comprehensive review of this lit erature and observed a wide variety of study designs and methodologica l approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent explorato ry nature of this research. They report a wide variation in results th at are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.