WINNING THE NEW PRODUCT DEVELOPMENT BATTLE - FLOYD,TD, LEVY,S, WOLFMAN,AB

Authors
DECK M
Citation
M. Deck, WINNING THE NEW PRODUCT DEVELOPMENT BATTLE - FLOYD,TD, LEVY,S, WOLFMAN,AB, The Journal of product innovation management, 11(5), 1994, pp. 478-479
Citations number
1
Categorie Soggetti
Business,Management,"Engineering, Industrial
Journal title
The Journal of product innovation management → ACNP
ISSN journal
07376782
Volume
11
Issue
5
Year of publication
1994
Pages
478 - 479
Database
ISI
SICI code
0737-6782(1994)11:5<478:WTNPDB>2.0.ZU;2-M