COMPETITIVE POSITIONING - THE KEY TO MARKETING STRATEGY - HOOLEY,GJ, SAUNDERS,J

Authors
LOON J
Citation
J. Loon, COMPETITIVE POSITIONING - THE KEY TO MARKETING STRATEGY - HOOLEY,GJ, SAUNDERS,J, The Journal of product innovation management, 11(5), 1994, pp. 479-479
Citations number
1
Categorie Soggetti
Business,Management,"Engineering, Industrial
Journal title
The Journal of product innovation management → ACNP
ISSN journal
07376782
Volume
11
Issue
5
Year of publication
1994
Pages
479 - 479
Database
ISI
SICI code
0737-6782(1994)11:5<479:CP-TKT>2.0.ZU;2-4