This article advocates the need to balance group research by rejecting
the dominant paradigm that drives research-positivism-and adopting an
alternative paradigm-the naturalistic paradigm. After critiquing posi
tivistic group research, the philosophical assumptions and methodologi
cal practices of the naturalistic paradigm as they apply to small grou
p research-the research setting, type of natural group, research foci,
methodological procedures, and researchers' relationship with members
of natural groups-are described. The author's research program on cre
ating and sustaining community in an AIDS residential facility is used
to illustrate the conduct of naturalistic group research and the rich
insights that can be obtained about group process. The article conclu
des that the naturalistic paradigm and its practices potentially can i
nfuse group research with a renewed sense of purpose and urgency.