Innumerable GIS project failures during the past two decades may in pa
rt be due to the implicit mental model carried by GIS designers, which
is based on objectivist assumptions and a narrow view of scientific m
ethod. Hermeneutic methods may be a useful alternative which can reali
gn the way the designer approaches the nontechnical tasks of user requ
irements analysis and conceptual database design. Several traditional
human/geographic information communication models are discussed, and a
n alternative hermeneutic model is introduced. Examples of concrete ap
plication of hermeneutics to the GIS design process are presented, bas
ed on the writings of philosophers, human-computer interaction special
ists, and geographers.