In recent years, managers have become aware of how their companies can
be buffeted by risks beyond their control. Fluctuations in economic a
nd financial variables such as exchange rates, interest rates, and com
modity prices have often had destabilizing effects on corporate strate
gies and performance. To insulate themselves from such risks, many com
panies are turning to the derivatives markets, taking advantage of ins
truments like forwards, futures, options, and swaps. Although heavily
involved in risk management, most companies do not have clear goals un
derlying their hedging programs. Without such goals, using derivatives
can be dangerous. Kenneth Froot, David Scharfstein, and Jeremy Stein
present a framework to guide top-level managers in developing a cohere
nt risk-management strategy. That strategy cannot be delegated to the
corporate treasurer - let alone to a hotshot financial engineer. Ultim
ately, a company's risk-management strategy needs to be integrated wit
h its overall corporate strategy. The authors' risk-management paradig
m rests on three premises: (1) the key to creating corporate value is
making good investments; (2) the key to making good investments is gen
erating enough cash internally to fund them; (3) cash flow can often b
e disrupted by movements in external factors, potentially compromising
a company's ability to invest. Therefore, a risk-management program s
hould have one overarching goal: to ensure that a company has the cash
available to make value-enhancing investments.