This article examines the role of corporate headquarters in allocating
scarce resources to competing projects in an internal capital market.
Unlike a bank, headquarters has control rights that enable it to enga
ge in ''winner-picking''-the practice of actively shifting funds from
one project to another. By doing a good job in the winner-picking dime
nsion, headquarters can create value even when it cannot help at all t
o relax overall firm-wide credit constraints. The model implies that i
nternal capital markets may sometimes function more efficiently when h
eadquarters oversees a small and focused set of projects.