A seminal attentional model of time estimation predicts that subjectiv
e duration will be positively correlated to the amount of attention gi
ven to temporal processing. This prediction holds under prospective co
nditions, in which one is forewarned that judgements of time will be a
sked, in contrast to retrospective conditions, in which such judgments
are required after the relevant period without any prior warning. In
three experiments, an attention-sharing method was used. Subjects were
asked to control the amount of attention that they devoted to one or
the other component of a dual-task paradigm. The first experiment invo
lved word categorization and reproduction of duration. The following e
xperiments, based on signal detection theory, required discrimination
of both the duration and the intensity of a single stimulus, in the vi
sual (Experiment 2) or the auditory (Experiment 3) modality. The resul
ts indicate that when the attention is directly controlled by the subj
ect, the subjective duration shortens as the amount of attention devot
ed to the temporal task diminishes. The implications of these results
for the possible existence of an internal timer are considered.