Mm. Montoyaweiss et R. Calantone, DETERMINANTS OF NEW PRODUCT PERFORMANCE - A REVIEW AND METAANALYSIS, The Journal of product innovation management, 11(5), 1994, pp. 397-417
Previous empirical research on new product performance has provided co
nsiderable evidence that a wide variety of antecedent factors can infl
uence the outcomes of new product development activity. Mitzi Montoya-
Weiss and Roger Calantone conducted a comprehensive review of this lit
erature and observed a wide variety of study designs and methodologica
l approaches. They developed quantitative comparisons of the results,
which, although cumbersome, provide a look at the persistent explorato
ry nature of this research. They report a wide variation in results th
at are surprisingly nonconvergent. Recommendations for broadening the
range of factors considered and other approaches for accelerating the
forward movement of the discipline are provided.