RACE AS A VARIABLE IN AGENDA-SETTING

A two-site survey examined potential differences between races in the agenda-setting process. The findings suggest that whites and minority groups did not have different issue agendas, nov did the groups differ on the magnitude of agenda-setting effects. In addition, the minoriti es in the site that had a small minority population (Eugene, Oregon) d id not ''acculturate'' themselves into the mostly white community move than in the site with a high minority population (Tampa, Florida). Mi norities in the site with a large minority population did demonstrate more concern with issues that received little or no coverage, perhaps an indication that they had been exposed to these issues through other available media produced specifically for minorities. Race, then, pla yed a limited role in the agenda-setting process.