Preventive strategies for alcohol-related problems need to be in keepi
ng with their socio-political context. Prohibition is inappropriate ex
cept where it has widespread support within the culture. Preventive st
rategies focus on the population and/or high risk groups and behaviour
s. Primary prevention can be achieved by control policies, education a
nd provision of alternatives. Fiscal measures are of proven value. Leg
islative approaches influence availability and context of drinking, su
ch as drinking and driving. Advertising control, server training and s
erver liability are further approaches. Encouraging the provision of a
lternative beverages and promoting alcohol-free environments is a furt
her approach which should be seen as part of an integrated community r
esponse. Secondary prevention linked with early recognition of hazardo
us drinking at primary level is of known efficacy and would form part
of a coordinated strategy.