THE PREVENTION OF TOBACCO-RELATED DISEASE

The key components of a strategy to prevent tobacco-related disease ar e outlined. These measures aim to increase the cessation of tobacco us e and reduce its uptake. Components are wide-ranging, including a taxa tion policy, a ban on advertising and promotion, a comprehensive healt h promotion programme including advice from primary health care profes sionals and the development of campaigning skills, particularly by the medical profession. The prevention of tobacco-related disease has mov ed into the domain of campaigners and lobbyists at political, economic and international levels. The key target is countering the activities , especially the unethical trade practices, of the wealthy and powerfu l tobacco industry.