The 1992 version of the American Psychological Association's Ethical P
rinciples of Psychologists and Code of Conduct brings some changes in
requirements and new specificity to the practice of psychology. The im
pact of the new code on therapeutic contracts, informed consent to psy
chological services, advertising, financial aspects of psychological p
ractice, and other topics related to the commerce of professional psyc
hology are discussed. The genesis of many new thrusts in the code is r
eviewed from the perspective of the psychological service provider. Sp
ecific recommendations for improved attention to ethical matters in pr
ofessional practice are made.