A BUSINESS GAMING ODYSSEY

This article chronicles the author's experiences, beginning with the u se of the Ralph Day MARKETING IN ACTION game in 1965 and concluding wi th predictions about the total enterprise game of the future. The auth or's gaming odyssey includes a number of different experiences, all of which have, in retrospect, had an impact on his teaching/learning phi losophy and the design of games that he has co-authored. The odyssey i ncluded coaching 12 intercollegiate business game teams and the co-aut horship of three total enterprise business games, one of which, THE MU LTINATIONAL MANAGEMENT GAME, continues to the major focal point of the author's professional development work. It also includes consulting w ork on three noncomputerized games, one for the National Rehabilitatio n Administration, one for Oklahoma City, and one for the Southeastern National Park Service. Much of the odyssey describes his interaction w ith the Association for Business Simulation and Experimental Learning (ABSEL), an association that he cofounded and for which he served as t he first president.