A. Bostrom et al., EVALUATING RISK COMMUNICATIONS - COMPLETING AND CORRECTING MENTAL MODELS OF HAZARDOUS PROCESSES .2., Risk analysis, 14(5), 1994, pp. 789-798
We propose a decision-analytic framework, called the mental models app
roach, for evaluating the impact of risk communications. It employs mu
ltiple evaluation methods, including think-aloud protocol analysis, pr
oblem solving, and a true-false test that allows respondents to expres
s uncertainty about their answers. The approach is illustrated in empi
rical comparisons of three brochures about indoor radon.