The principal models of locational processes developed in the spirit o
f universalism are reviewed, including their foundations in neoclassic
al economic theory and their explanatory value. The way in which so-ca
lled behavioural factors were introduced is then examined, and it is s
uggested that this was based on a restricted reading of culture. A bro
ader interpretation of the role of culture provides a reminder that it
has always been an active agent in spatial economic processes. This l
eads to the argument that the kind of economy assumed in location theo
ry, regulated by competitive market forces, is itself the expression o
f a particular culture which is historically and spatially specific, a
nd which has undergone significant change in recent years. of the univ
ersality of Claims approaches to location analysis grounded in such an
economy must therefore be modified: more culturally sensitive interpr
etations are required. The article concludes with the suggestion that
the models built on neoclassical foundations may still serve the more
limited role of technical devices for optimal resource allocation.