The most commonly heard vocalizations of frogs are advertisement calls
, which attract gravid females and mediate aggressive interactions bet
ween males. Frog vocalizations are energetically costly to produce, an
d body size often constrains the dominant frequency and intensity of v
ocalizations; propagation and degradation of these signals are affecte
d by diverse physical and biotic factors. Behaviors and auditory mecha
nisms that mitigate these problems are discussed. With some exceptions
, female preferences based on dominant frequency are intensity-depende
nt and mediate stabilizing selection within populations. Female prefer
ences based on dynamic, gross-temporal properties typically mediate st
rong directional selection. The high values of these properties prefer
red by females increase a male's detectability in dense choruses and a
re a reliable predictor of his energetic investment in courtship. Fema
le preferences based on fine-temporal properties (e.g. pulse rate) are
often in tensity-independent and usually mediate stabilizing selectio
n within populations. The overall attractiveness of a signal depends o
n variation in more than one of these acoustic properties; their relat
ive importance differs between species. Parsimony analysis supports th
e idea that auditory biases preceded the evolutionary appearance of ca
ll elements that enhance the attractiveness of advertisement calls in
one species group of neotropical frogs. A more specific claim that the
bias has not been modified by selection after the establishment of th
e new signal has little empirical support. Indeed, the selective conse
quences of positive phonotaxis to any ''new'' stimulus, whether or not
there is a sensory bias, must play a critical role in its establishme
nt and maintenance as a mate-attraction signal and on the further evol
ution of the female preference. The hypothesis that present-day select
ive consequences of mate choice have also acted in the past evolution
of call structure and preferences is supported by a few examples of re
productive character displacement. However, evolutionary divergence in
signals and preferences will have multiple causes, most of which do n
ot involve interactions between species. Phylogenetic analyses and stu
dies of selection and other evolutionary forces in contemporary popula
tions are complementary approaches to gaining insights about the evolu
tion of frog vocalizations and animal communication in general.