This paper investigates to what extent superior returns can be obtaine
d from a market timing investment strategy on the Johannesburg Stock E
xchange that makes use of derivative instruments. Traditional timing a
pproaches, where timed switches are made between risky equities and ri
sk-free cash, suffer from various liquidity and cost constraints. Timi
ng using options is proposed as a more practical and efficient alterna
tive. Two timing strategies are considered: bear timing, where put opt
ions are purchased in an attempt to protect an equity portfolio from m
arket downturns, and bull timing where call options are purchased to e
nable a pure cash investor to participate in market upturns. Fair Valu
e Models and Black-Scholes Option Pricing Models are used to price put
and call options on the All Share Index and All Share Index Future fo
r the period 1963-1992. Computer simulations are used to simulate the
timing decision-making processes of investors with varying abilities i
n forecasting market movements. The research shows that extraordinary
rewards are achievable from timing strategies using options. However,
superior accuracy in forecasting market movements is still a critical
factor in determining success. Bear timing is preferable to bull timin
g in efficient and rational markets. Nonetheless, in markets where dev
iations from the fair value of futures contracts occur, bull timing pr
ovides large arbitrage opportunities. A bear timing strategy with a sh
ort review period would appear to offer an attractive risk/return trad
e-off. (C) 1997 Elsevier Science Ltd.