The importance of health to an individual is believed to influence tha
t individual's behavior with respect to their health. This idea is inc
orporated in several of the theories used to explain health behavior.
Measurement of the value or importance of health is frequently omitted
, however, from research based on these theories. This omission is due
partly to the difficulty of measuring the value of health. The issues
, problems and possible solutions to measuring the value of health are
discussed.