MASS-MEDIA LED ANTISMOKING CAMPAIGN CAN REMOVE THE EDUCATION GAP IN QUITTING BEHAVIOR

This study investigated whether the effective mass media-led antismoki ng campaigns in Australia had the traditional differential effect acro ss educational levels. Our population surveys included random samples of 12 851 people before the campaign and 11 609 several years after th e campaign had started. No statistically significant differences were found in quitting across education levels in three of the four subgrou ps. Mass media-led antismoking campaigns may play an important role in getting the antismoking message to the less educated.