GROUNDED THEORY AND QUALITATIVE METHODOLOGY

The intent of this paper is to suggest that the definition of research must be interpreted to include both qualitative and quantitative meth odologies. The argument is made that, while there is definitely a plac e for quantification, there is also a clear invitation for the use of qualitative methods. In fact, the nature of discovery itself provides a conceptual base for the development of grounded theory as a research strategy. This paper more fully explores how grounded theory and qual itative methodology can be effectively employed in research design.