SHOULD MULTINATIONALS INVEST IN AFRICA

Authors
QUELCH JA AUSTIN JE
Citation
Ja. Quelch et Je. Austin, SHOULD MULTINATIONALS INVEST IN AFRICA, Sloan management review, 34(3), 1993, pp. 107-119
Citations number
11
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
34
Issue
3
Year of publication
1993
Pages
107 - 119
Database
ISI
SICI code
0019-848X(1993)34:3<107:SMIIA>2.0.ZU;2-V
Abstract
ARE THERE OPPORTUNITIES FOR MNCs IN AFRICA? THESE AUTHORS SUGGEST THAT MULTINATIONALS MOVE WITH CAUTION, BUT FOR THE firms willing to make s erious, long-term commitments, the rewards are there. They provide som e practical suggestions for marketing and structuring an African opera tion.