MASS CUSTOMIZATION - THE NEW FRONTIER IN BUSINESS COMPETITION - PINE,BJ

Authors
WOMACK JP
Citation
Jp. Womack, MASS CUSTOMIZATION - THE NEW FRONTIER IN BUSINESS COMPETITION - PINE,BJ, Sloan management review, 34(3), 1993, pp. 121-122
Citations number
1
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
34
Issue
3
Year of publication
1993
Pages
121 - 122
Database
ISI
SICI code
0019-848X(1993)34:3<121:MC-TNF>2.0.ZU;2-3