J. Shamir, PLURALISTIC IGNORANCE REVISITED - PERCEPTION OF OPINION DISTRIBUTIONSIN ISRAEL, International journal of public opinion research, 5(1), 1993, pp. 22-39
This study examines the phenomena of pluralistic ignorance, looking-gl
ass perception and conservative bias across issues. Public opinion dat
a from Israel suggest that these phenomena are largely context and iss
ue related. Thus for salient issues in a highly politicized society su
ch as Israel, people can quite accurately assess majority and minority
opinions. Looking-glass perception and pluralistic ignorance were fou
nd to vary systematically with the information available on the variou
s issues in the study. The level of ignorance on an issue seems also t
o be a function of the shape of its distribution. Moreover, the greate
r the overlap between the majority or minority position on an issue an
d a clearly defined political block, the lower the looking-glass perce
ption and ignorance levels. This suggests that the political continuum
may be used as a surrogate distribution in assessing the majority opi
nion when direct information is scarce. Conservative bias was shown to
exist on some issues, but a 'liberal bias' exists on others. It is pr
oposed that this bias may reflect social norms rather than an individu
al tendency to view others as more conservative than oneself