In this study, methods of decreasing highly preferred sedentary behavi
ors were compared and the consequent effects on activity choice were e
xamined. Following free choice of sedentary and physical activities, 3
4 obese children either were positively reinforced for decreases in hi
gh-preference sedentary activity, were punished for high-preference se
dentary activity, had access to high-preference sedentary activity res
tricted, or had no contingencies on activity (control group). Children
randomized to reinforcement and punishment were more physically activ
e on intervention days than the control group. Liking for targeted sed
entary activity decreased in the reinforcement group, but increased in
the restriction and control groups. Results suggest that reinforcing
decreases in high-preference sedentary activity can increase physical
activity and decrease liking for targeted sedentary activities.