Social Construction is an ill-defined approach, lacking in specificity
and poorly suited for solving problems of the real world. A concrete
analysis of negative aspects of the Gay Clone Lifestyle, with a partic
ular focus upon the premier gay clone drug, ''poppers'' (or nitrite in
halants), is contrasted to the desultory verbalizing characteristic of
most social constructionist writing. The central point: Many features
of the gay clone lifestyle were not created by or in the interests of
gay men at all, but instead were economically constructed. The gay su
bculture largely evolved according to the profit-logic of an expanding
sex industry. Over a down years ago, the sidewalks of my neighborhood
, New York City's Lower East Side, were spray painted with the slogan,
''CLONES GO HOME!'' This was not an act of antigay bigotry. Gay men t
hemselves had done the spray painting. Living in the Lower East Side-N
ew York's traditional ''melting pot''-these men had a way of life they
wished to preserve from the encroachment of the ''Gay Clone'' lifesty
le.1 Gay Lower East Siders considered themselves part of a diverse and
vital community. They looked upon the newly emerging Gay Clone lifest
yle as the product of a ghettoized mentality, an embodiment of commerc
ialism, conformism, and vacuity. Living in a tough neighborhood, they
were not impressed by leather queens with expensive wardrobes, nor by
ersatz cowboys, nor by make-believe lumberjacks. They despised disco a
s an uninteresting species of submusic, referring to it as ''Mafia Muz
ak.'' Nevertheless, the clone lifestyle came to prevail all over the w
orld, so that an entire generation of gay men defined their own identi
ties in terms of adherence to clonism: little mustaches; very short ha
ircuts; plaid flannel shirts, boots, denim or leather jackets; a parti
cular repertoire of movements, sounds, facial expressions, drug taking
, and sexual practices. By the mid-70s there was a phrase in Frankfurt
, ''ein falscher Amerikaner'' (''a fake American''), to describe a Ger
man gay man who had adopted the lifestyle of the American clone. At pr
esent, the clone lifestyle seems to be on the way out, though no doubt
there are those who will carry it with them, as their identity, to th
e very end. The purpose of this paper is to evaluate the strengths and
weaknesses of social construction theory for understanding the clone
episode in gay male history. I am particularly interested in the issue
s of continuity and specificity.