The following article provides a through chronicle of the microcompute
r industry. That industry is a striking case, in which industrial grow
th took place through the creation of ''external'' capabilities-that i
s, capabilities produced by and residing in a specialized market netwo
rk rather than in large organizations enjoying internal economies of s
cale and scope. In the microcomputer industry, the most successful pro
ducts were those that took the greatest advantage-and allowed users to
take the greatest advantage-of the market; and the greatest failures
occurred when business enterprises bypassed the external network and a
ttempted to rely significantly on internal capabilities.