This paper examines how firms interact with their rivals. The main nov
elty of our approach is that we let conjectural variations depend on t
he actual ability of other firms to react, which we measure by both th
e physical capacity and financial status of firms. Our main findings a
re twofold. First, physical and financial capacity significantly affec
t conjectures. Second, we recover the implied conjectural variations a
nd reject homogeneous conjectures. We generally find that leaders expe
ct aggressive responses, and followers are Cournot players.